In Praise of Day Jobs

A cute picture of a cat proofreading a manuscript.

I know, I know… this is the opposite of what everyone else talks about. I’ve talked before about how most posts about publishing are directed toward one goal: leaving behind that dreadful day job (Bad day job! Bad job!) and making a living as a writer. It doesn’t surprise me that quitting the day job is the focus for so many authors. We like to judge things by their dollar value (or pound value, or yen value, or whatever you use where you live). The general belief is that when you quit your day job because you make enough money selling books, then and only then have you conquered that elusive mountain called Success, leaving the rest of us to dream of the Success that eludes us.

There are a lot of authors out there—both traditional and indie—who are doing brilliantly with their books. They’re making a lot of money, and some of them do leave their day jobs. And it’s true that most authors want to sell as many books as they can. I know I do. However, like with everything else in life, it’s important for each of us to decide for ourselves what we really want, not what we’re told to want by others. For a long time I felt like a failure for holding onto my day job. I need to be braver and quit. Just do it! But when I’m being honest I’ll admit that what I really want is financial security. I don’t mean financial security as in having millions in the bank; I mean I want to know I have enough to pay my rent and my bills, put gas in my car, go grocery shopping, you know, usual life stuff. I love the idea of making a living from my books, but I also love my steady paycheck.

Blame it on my childhood (I do). I love Dickens for his novels, but my attachment to him also stems from the similarities in our early lives. Dickens’ father John spent money faster than he made it, finally ending up in a debtors’ prison when Dickens was 12. While I was never sent to work at a blacking factory like Dickens (that I can recall), I, too, was raised by parents who never grew up when it came to money.

My parents were 16 and 20 when they met, and two kids later they remained teenagers in the lack of maturity they displayed when it came to financial matters. If there were such things as debtors’ prisons in the 1970s and 80s, the Allards would have been permanent residents. There was never enough money. Ever. My father was fired from every job he ever had for reasons ranging from being late to stealing money to stealing goods from the automobile parts departments where he worked. My mother worked occasionally, part time jobs here and there, but mainly she yelled and screamed about my father not being able to hold a job, and I became anxiety-ridden with her worries. We were evicted from every place we ever lived. Ever. The electricity was turned off too many times to count. I don’t know how many cars were repossessed, leading to the mornings when we’d go outside for my mom to drive my brother and me to school and the car wasn’t there, vanished to Repo Man Heaven. I remember a family friend sending my mother home with bags of groceries because there wasn’t enough money for food. I don’t remember being hungry, but I do remember the sickening feeling that comes with moneylessness. As a child, I couldn’t do anything about it, but as an adult I can and I do. Like I said, in praise of day jobs.

A few years ago I allowed myself to be convinced that I wasn’t a real writer unless I made my living writing so I tried my hand at freelancing. I hated it. I mean I really, really hated it. I hated that every job paid differently, and I hated that though I always had my work in before the deadline, the magazines or newspapers paid me whenever they got around to it. Sometimes the check they sent me wasn’t the right amount (Did we agree to $400? I have here $250…), and sometimes my payment was “lost in the mail” (Are you sure you didn’t get it? It says here it was sent last Tuesday…). Sometimes there wasn’t as much work in July as there was in June and I felt like a child again, worrying about whether or not the bills would be paid. At the end of the summer I raced back to my usual day job without looking back, and I’ve held on ever since.

Then again last year I flirted with the idea of leaving my day job after the release of Her Loving Husband’s Return, the third book in the Loving Husband Trilogy. Her Loving Husband’s Return landed on the Amazon best seller list the day it was released and it stayed there for months. Because Her Loving Husband’s Return is the highest priced of my books ($4.99) it meant thousands of dollars for me in a relatively short time. Awesome, right?

Here’s the thing about book sales: they fluctuate. Daily. Hourly if you’re keeping track on KDP. After a while, sales of even the best best-selling books slow down. If you make enough money while the sales are hot to feel confident depending on that as your income, then by all means do so. My point is never to say that my way is the right way. If you have a more adventurous spirit than I do, then do what feels right for you (remember Leo Babauta’s #11). I’m simply showing why leaving the day job isn’t the ultimate goal for every single writer in the world. Book sales are part of the ebb and flow of life—sometimes books sell well, sometimes they don’t. Sometimes you feel like a nut, sometimes you don’t.

If I had depended on the sales of the Loving Husband Trilogy as my sole income, I would have done well for a few months, maybe about six months, but then what would I have done when the sales slowed down? Common wisdom says to write more books so readers have more to buy from you. Okay, I’m doing that, but I can’t churn out several books a year (also common wisdom), especially since my next novel is historical fiction and there’s a fair amount of research involved. Common wisdom also says to try different marketing strategies to get more sales. I agree with that, too, but no matter how much marketing I do I can’t predict sales or make anyone buy my books. If I knew the formula for forcing readers to buy my books I’d bottle it and sell it.

If you’re a genre novelist and you write quickly and develop a loyal audience, you may very well be able to make a living selling books. Erotic novels sell very well. Look at the Fifty Shades Trilogy. That author won’t have to work another day in her life. Bella Andre has become a publishing rock star with the success she’s had with her erotic romance novels, and she has a legion of loyal fans who snatch up her new books as they come out. For me, book sales provide a second income. It’s not enough to live on, some months it’s not even close, but it’s still extra money every month, enough to make me feel like my books are being bought, hopefully read, and, even more hopefully, enjoyed. I don’t have the stress of worrying about sales since I have my steady paycheck to depend on. After I do what I can, the books sell what they sell. I’ve learned to become very zen about the whole book sales thing. My life is a lot less stressful that way.

One of the things I love about Joanna Penn from The Creative Penn is her honesty about her journey as an author entrepreneur. She admits that since she quit working in IT she now makes about 55% of what she made when she had her day job. Kudos to Joanna for saying so since most authors won’t admit this. As a source of pride they’ll say they quit their day jobs, trying to prove they’ve made it as an author, but they won’t say what they’re making in comparison to what they made at their previous jobs. True, there are a lot of authors doing extremely well financially, but I bet there are a lot of authors like Joanna who are living on less since they quit their day jobs. Married authors may have an easier time with this since they might have another income to depend on whereas us singletons have only our solitary selves to pay the bills. Joanna also wins points because she admits that not all of her income comes from selling books. She sells courses in indie publishing and she does speaking engagements. Crafting a career for herself as an author entrepreneur helped her out of a job she hated and into something she loves. She makes less money doing it, but she’s happy, and heavens knows she’s good at it. She’s helped many authors with indie publishing, myself included.

Unlike Joanna, I don’t hate my day job. Sure, some days are better than others. Hell, some years are better than others, but that would be true of any job, yes, even writing. Writing isn’t rainbows and roses every day, and then there’s the stress of worrying from one day to the next how many books you’ve sold and struggling to find the magic formula to drive more sales. For someone from my background where there was never enough money, constantly worrying about paying the rent doesn’t work for me. I did enough of that when I was a kid.

True, I have less time to write than I would if I quit my day job, but you know what? The writing gets done. Writing is a priority in my life—it’s the only time I understand my place in the world—and I make time for it. Many writers, sometimes even the most respected and beloved authors, don’t make as much money writing as we think they do. I just reread Bird by Bird by Anne Lamott, and she spent part of her career struggling financially, and she’s Anne Freakin’ Lamott—the goddess of all things writing as far as I’m concerned. My man Dickens also struggled financially for the first part of his career, and he’s Charles Freakin’ Dickens! He complained he was being robbed by his publishers—sound familiar?—while he tried to raise his large family in London (even then London was too damn expensive). He didn’t do well financially until he started his reading engagements where he acted out passages from his novels to enraptured audiences all across Britain and once or twice in America. Some scholars say the exhaustion from the readings destroyed Dickens’ health and ultimately killed him, so maybe that’s not the best example. My point, and I do have one, is that even great writers don’t always make a living from their books.

I found this article from Fast Company about famous writers—and Dustin Hoffman—and their day jobs. Here’s another one from the Huffington Post. After reading them, I don’t feel so bad. Maybe I am cautious in the way I approach money, but my life has taught me that caution, especially when it comes to financial matters, is a good thing. I can write my books, market them to the best of my ability, and then I can relax knowing that, at the beginning of the month, the rent will be paid and whatever I sell becomes extra income. Don’t use a day job as an excuse not to write. If you’re an artist, the art will happen, even if you work a nine-to-five. It has to. That’s what makes you an artist.

The Business of Being an Author: What is Success?

Most articles about publishing focus on selling a ton of books with the ultimate goal of leaving behind the lousy day job to make a living as an author. That’s a great job if you can get it, and I’m thrilled whenever I hear of authors–indie or traditional–who find fantastic success. I would never argue with success for any author because it means more success for others. Fifty Shades of Grey sold 30 million copies? Awesome. Now there are a lot of readers out there looking for more books to read.

The more I read about e-book sales, the more I realized that the books that sell the most are genre fiction such as erotic romance, mystery, thrillers, and science fiction. That’s not what I write. The most accurate genre for what I write is literary fiction, and based on this graph I saw on The Creative Penn, fiction and literature make up 5% of e-book sales where genre fiction is 69%. For Amazon’s sake, I classify my books in more popular genres like paranormal romance (for the Loving Husband Trilogy) or gay romance (for That You Are Here), but they’re not romances in the traditional sense, and they’re definitely not erotic, so they don’t sell as well as, for example, Bella Andre’s books. I read an article that defined literary fiction by saying genre fiction is an escape from reality where literary fiction makes the reader deal with reality. That’s why genre fiction sells more. People want an escape from a long day dealing with work and family. I get that. That’s why I write fiction—to escape reality, my own reality at least.

So…if I don’t write the kind of books that sell a ton, then what? I’ve thought a lot about that over the last three years. When I began writing Her Dear & Loving Husband, my initial idea was to write a traditional romance about a vampire who rediscovers his one true love. As I wrote it, it evolved into what it is…a look into the good and the bad of human nature. When I had Her Dear & Loving Husband critiqued, the reader suggested I turn it into a more traditional romance by adding some steamy sex scenes and deleting the flights of literary fancy. She wanted me to turn James into an alpha male. I could have done it. I was tempted to do it. But when push came to shove, I realized that’s not the book that was in my heart to write. I made the decision to write the novel the way I was drawn to write it, not the novel that would fit more easily into an Amazon category, thereby finding a larger audience and selling more copies. I knew my choices could cost me readers, but I decided I was all right with that. Success for me no longer came in the form of huge numbers (though I certainly won’t argue with huge numbers if they happen). I believed that if I wrote the book that was in my heart, readers could relate to it on that level. I believed there was an audience out there for my Loving Husband stories, maybe not as large as the Fifty Shades trilogy, but my gut told me there were readers out there.

I was right. I’ve had the most beautiful messages from readers all over the world who love the Loving Husband Trilogy and waited patiently for each book, and it was a year between books. Book Three in the series, Her Loving Husband’s Return, landed on the Amazon best seller list the day it was released when I had done exactly zero things to promote it, and it stayed there for months. Is that success? It is to me.

On The Creative Penn, Joanna wrote a wonderful post where she talks about authors defining success for themselves based on what they want from their writing careers. For some, they want to sell a lot of books and make a lot of money. For some, writing is more of a creative pursuit than a financial one. She talks about writers who want to create body of work over their lifetime that they’re proud of. That’s me. I even left a comment on her post to that effect.

I’ve noticed how whenever the topic turns to writers who write as a creative and artistic pursuit, some poor soul takes offence by saying, “Why can’t I write for money? Why do I have to defend myself because I want to make money writing?” The answer is, you don’t have to defend yourself. If you want to write to make money, then write to make money. No one is poo-pooing that idea, especially not me. But if I write because I want to share the stories that are in my heart without making changes to increase sales and profits, then I can make that choice too. In fact, I think it’s the other way around. The vast majority of posts I’ve read focus on selling as many books as possible and quitting the day job, as if that’s the holy grail for indies—when you make a living selling books, then you have arrived. Arrived where, I still don’t know. If anything, those of us who write for artistic expression are the ones who have to defend ourselves because we’re not focused on the same things everyone else is focused on. That, as Leo points out in his post, is scary. It’s always scary when you make your own way instead of following the pack.

The Business of Being an Author: Taking the Advice That Feels Right to Me

In Leo Babauta’s post about how he conducts his business, he talks about the mistakes he’s made as he’s built his business. I’ve made more than my fair share of mistakes as well. I learned that I need to stop worrying so much about what others say or do, and I learned that I had to take the advice that feels right and forget the rest.

There are a lot of proclamations out there about the right way to be an indie author. Do this! Don’t do that! Your book will die a slow and violent death if you even consider the other thing over there! Like other authors, I’ve read voraciously about publishing and marketing, and when I began my journey as an indie author in 2011, I tried to do everything I read about, which only made me hyperventilate with the sheer abundance of all the information.

There are so many rules to follow when you’re an author. I had to have an author platform. I had to be discoverable. I had to find where my readers hang out online and comment on blogs where I wanted to be noticed, though I had to be careful how I commented so I wouldn’t offend anybody. I had to blog 3-4 times a week, or two times a week, or once a week, depending on whose advice I was reading. I had to have a static landing page on my website and not the most recent blog post (oops!). I had to understand Amazon’s algorithms. I had to understand Google search engines and keyword searches and SEO (which, to be honest, I still don’t understand). I had to follow the ten steps to a perfect book launch. I had to succeed (whatever that means) at social media, and I had to conduct my social media accounts just so. I had to become an expert in something. I had to market to readers, not writers. I read that one way to gain readers is to create classes and booklets and freebies to give away, so I wracked my brain trying to think of something I could create or sell that hasn’t been done to death and came up empty-handed and frustrated. I read about ads and affiliate marketing. Don’t get me started on book pricing. First I read an article that said 99 cents is the right price for indie books so I changed the prices to 99 cents. Then a few days later I read something that said $2.99 was the correct price point so I changed the price to $2.99. Then I read an article that said something else all together and I changed the prices again. And again.

After making myself crazy for months, maybe even a year, I realized I couldn’t do everything I read about because, first, a lot of the so-called rules are contradictory, and, second, some of it simply didn’t feel right to me (Leo’s rule #11: Do what feels right). I stopped reading everything about being an indie publisher in favor of sticking with the blogs I trust (see my #1). I gave up on the platform idea a long time ago. I don’t imagine I’ll be seen as an expert in anything any time soon. From time to time I pretend to know a thing or two about writing, though I’m merely sharing what’s worked for me in hopes that it will be helpful to others. I post, pin, and tweet what I want. I now set my e-book prices based on my own trial and error, not because someone else proclaimed the correct price. I’ve learned to do what feels right for my books, and for me, and I no longer allow proclamations to rule my decisions. I’m no longer looking to others for the answer to how to be an indie author. I’m making those decisions for myself, which, after all, is one of the joys of being indie.

How I Conduct My Business as an Author Part 3

That You Are Here is going on tour in July and August.

That You Are Here is going on tour in July and August.

5. I write what I want to write because I want to write it

One of the many Commandments I’ve seen about how Thou Shalt Be an Indie Author is the one about how, in order to build an audience, you need to pick a genre and stick to it. If you write romance, then you must write romances. If you write mysteries, thrillers, science fiction, whatever it is, it becomes part of your author platform, part of your public persona, and if you write something else you’re flirting with disaster while you watch your readers evaporate into cyberspace.

Now here I am, having some success with the Loving Husband Trilogy, a paranormal/historical love story. All three books have been best sellers with great reviews and devoted readers from all over the world. To follow the accepted wisdom of indie publishing, I knew I should stick with paranormal/historical stories because that’s what my readers expect of me now. So what did I write next? A contemporary gay love story. Why? Because that’s the way I roll.

I could hear the indie author gods fall in a thud to the ground when I published That You Are Here as my next book after the Loving Husband Trilogy. I’m not being difficult on purpose. Truly. It just so happens I was visiting my cousin in Portland, Oregon when the Supreme Court decision overturning DOMA was announced. The idea for That You Are Here came to me shortly afterwards in some random daydream, and I saw the two romantic leads, Andrew Whittaker and Mark Bryce, so clearly. I saw their deep love for each other, and I saw the obstacles they had to overcome. I decided to write the book because that was the story that was in my heart to write. I knew it wasn’t the “right” thing to do, and I knew that fans of my Loving Husband Trilogy wouldn’t necessarily be interested in reading That You Are Here. But you know what? It’s all good. It’s true, I have to find a new audience for That You Are Here—not an entirely new audience because some of my Loving Husband fans have open minds and they’ve read and liked That You Are Here. The truth is, I don’t mind the extra work. I’d rather write what I want to write and work to find new readers than write something I’m not excited about because that’s what’s expected of me.

I wasn’t always willing to listen to my heart about what to write. This was yet another lesson I had to learn the hard way. For a while, I was so obsessed with sales ranking and copies sold that I seriously considered writing books in a genre–romance–that might sell more than the books I had already written, which, let’s face it, are primarily literary fiction within their appropriate subgenres. I decided to write romances when I remembered a classmate of mine when I was in grad school, a romance novelist who had been published by Harlequin many times. She was a very nice lady and I enjoyed talking to her, but looking at her she was the last person in the world you’d expect to write sexy-time romances. She was in her early 50s, wore her gray-streaked blond hair in a short ponytail, and she wore lumberjack shirts, mom jeans, and black Doc Martin boots. Her face was well-lined, and she had the husky voice  of a chain smoker. If you couldn’t tell she was a smoker by her deep voice, then you could tell by the sour stench of nicotine that followed her everywhere, like the dust cloud around Pig-Pen from the Peanuts cartoons. She told me then that I should write romances. They’re easy to write, she said, and they sell well. All these years later, and after seeing the success of so many indie romance authors, I decided that maybe I should write romances after all.

To get ready,  I read books about writing romances, I read a few romances, and I had a basic plot outline for the first book. I even had a pen name picked out.  But when it came down to writing it, I realized that I just didn’t want to do it. It felt fake to me, and writing fiction is the only time I feel real. There are many writers, like my friend from college, for whom writing is a business and they write books geared toward a specific market so they will sell a lot of copies. I envy them. I wish I could approach writing fiction in such a business-like manner. I tried, I swear I did, but I couldn’t do it. Writing is my creative expression. It’s how I make sense of this crazy world of ours. For me, the right decision was to write what I want to write because I want to write it, because that’s the story that keeps tugging at my heart strings until I write it down and set it free.

So then, following my logic, what’s my next book? You guessed it…an historical love story set in Victorian England inspired by Downton Abbey and the early life of Charles Dickens. After that…who knows? Maybe a space western featuring Billy the Kid and Darth Vader.